POP Advisor
Design & Identity
/ PROJECT
PRO English
Web Redesign
PRO English, a freelance Business English Coach, needed a fresh start. The old site felt outdated and cluttered with unnecessary elements. The aim was to create a modern homepage, with features that would let the client manage their business directly from the site.
Redesign Process
The focus was on simplifying everything. Every page was redesigned with simplicity and usability in mind. Unnecessary distractions were removed, typography was refined for better readability, and whitespace was introduced to give the content room to breathe.
Functionality
To make the site more functional, a booking system was integrated, allowing clients to schedule and manage sessions directly online — eliminating the need for back-and-forth emails. The backend was also optimized so the coach could easily update content, manage bookings, and maintain the site independently.